June Dershewitz on Web Analytics

Taking a Break

As of February 1st, 2009, I am officially on maternity leave from Semphonic. My blog will remain dormant while I'm away; I intend to pick it back up again when I return to work later this year.

In the meantime I hope you get some value out of what I've written. This blog has been a great learning experience, as much for me as for the readers who've found their way here.

If you're looking for a place to start in the archives, the 5 most popular posts are:

1. Real-World Challenges of Tracking Mobile with Page Tags (plus a whitepaper I wrote on mobile analytics and CEM)
2. Web Analytics Data Reconciliation How-To Guide
3. What is the Career Trajectory in Web Analytics? (plus a little advice for newbies that I wrote for the WAA)
4. Tracking Downloads with Page Tags, Just the Basics
5. The Dreaded 404 Not Found: Three Ways to Find Broken Links

Enjoy!

Mobile Analytics Whitepaper: Written by Me, Available Free

I'm pleased to announce that - as a joint effort between Semphonic and our partner, Tealeaf - I have published a whitepaper on mobile analytics and customer experience management (CEM). You can get the whitepaper at Tealeaf's site or write to me directly ([email protected]) if you want to know more.

Working with Tealeaf has given me a new appreciation for the value of CEM, and I believe they've got a very unique offering when it comes to mobile web usage analysis. So have a read through the whitepaper. I welcome your feedback either privately or as comments on this blog.