In an effort to get myself all caught up on what happened in the web analytics industry while I was on leave, I've been sifting through posts and press releases from the first half of 2009. Here are 5 noteworthy items:
1) Microsoft adCenter Analytics beta closes
The already-slim web analytics vendor market loses another player. Here's the development team's announcement from March.
2) GA launches certification for individuals
The new Google Analytics Individual Qualification test costs just $50 USD - and all of the course materials are public domain. Will it become a must-have bullet point on a web analyst's resume?
3) Twitter reaches critical mass
Somehow in the past 6 months every web analyst and their dog joined Twitter, Eric T. Peterson whipped up this incredibly popular Twitalyzer tool, and even Omniture says via press release that they can measure brand activity on Twitter.
4) New web analytics books
Dennis Mortensen and Steve Jackson - both very smart gentlemen - have published new web analytics books this year.
5) Web Analytics Association elects 7 new board members
It's an honor to have such a qualified set of WAA board members; I look forward to working with everyone over the next year.
Good to have you back!
The MSFT adCenter Analytics Beta closing was what surprised me most (the product wasn't that great though). I guess they saw the market and concluded there was now way they could compete with GA. Does that say anything of Y!WA chances?
Posted by: Jacques Warren | June 18, 2009 at 01:02 PM
Consider the even extensive timeframe of 4 years, which marks the time since my web analytics projects (with Webtrends) at Cadence Design Systems. You and other web analytics bloggers and the Web Analytics Association are making it very straight-forward to help me re-engage with this dynamic field. Thank you for your contributions.
Posted by: Jan Alden Cornish | July 30, 2009 at 02:35 PM