Highlights from eMetrics SF 2008:
Tom Davenport’s keynote was inspiring. He communicates what we’ve known all along – the importance of analytics - straight up to our executives.
Jakob Nielsen’s presentation was captivating. His videos of user testing sessions drew laughter; we can all relate.
Zero newsworthy vendor announcements. Google Analytics unveils “almost” real-time processing. Ho-hum.
WAW was a smashing success. My super co-host Eric Peterson applauds the feat – and fête.