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    « More Data Integration in the Cards for Google Analytics? | Main | Web Analytics Salary Research: 4 Complimentary Approaches »

    December 31, 2007

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    Daniel Waisberg

    That's great news! It is really an interesting development and it will be nice to see other UGC sites implementing it.

    Sites like Metacafe that pay users for the views they receive would become like mini-sites.

    Thanks.

    Dennis R. Mortensen

    Hi June,

    Great post. Love discovering “stuff” that I simply did not know about. :-)

    >>I hope other user-generated content sites follow suit and expose measurement, too

    Me too. However; I do somehow hope that we (say the WAA) would try to push some sort of CGM measurement standard – so that we could actually import and use this data alongside standard click stream data. Having flickr stats as a private person is GREAT – but trying to incorporate that (and 20 some other Social networks) into a corporate conclusion is a tad harder.

    Being a WA vendor, I of course hope that they all “just” provide us with an API like Google, YSM and the other PPC Properties do – so we can connect directly.

    Happy New Year! :-)

    Dennis R. Mortensen, COO at IndexTools
    http://visualrevenue.com/blog

    June

    Happy 2008!

    Daniel: As I wrote this post I thought back on your eMetrics presentation on UGC - in particular the part where you listed some motivating forces behind individual content contribution (status, recognition, etc). I believe that Flickr Stats and other exposed measurement systems will certainly encourage participation and build loyalty among content contributors.

    Dennis: Thanks for bringing attention to the need for standards and APIs. The base data behind Flickr Stats is essentially the same stuff we've been feeding into our web analytics applications for years. Let's share!

    Also, I wanted you to know that I really enjoyed your recent blog post on the Online Business Measurement Quadrant ( http://visualrevenue.com/blog/2007/12/online-business-measurement-quadrant.html ). In the framework you've described, Flickr qualifies as controlled off-site content. I see huge potential for the development of measurement systems - and/or mechanisms for sharing measurement data - in that quadrant.

    Daniel Waisberg

    Maybe you will do an UGC analysis of your Flickr data and share with us? It seems appropriate :-)

    Dennis R. Mortensen

    >>Also, I wanted you to know that I really enjoyed your recent blog post on the Online Business Measurement Quadrant ( http://visualrevenue.com/blog/2007/12/online-business-measurement-quadrant.html ). In the framework you've described, Flickr qualifies as controlled off-site content. I see huge potential for the development of measurement systems - and/or mechanisms for sharing measurement data - in that quadrant.


    This is EXACTLY what I am talking about. Thank you for taking the time to read AND understand :-)

    Cheers


    Dennis R. Mortensen, COO at IndexTools
    http://visualrevenue.com/blog

    June

    Okay, okay, I'm going to revise my last statement: Flickr *Stats* qualifies as controlled off-site content. Flickr activity in general can be thought of as uncontrolled on-site content and uncontrolled off-site content, as well, depending on your vantage point. Thanks for getting me thinking, Dennis. :-)

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